There's a reason the Kia Optima and Kia Soul are two of our most popular vehicles here at Jim Butler Kia - quality. The design, the handling and the safety of the Optima and the Soul are second to none.
Turns out everyone else is picking up on that fact, too.
The 2014 Kia Optima and 2014 Kia Soul recently earned top marks in Strategic Vision’s Total Quality Index Study. Kia puts a lot of pride into its well-built cars, so obtaining the highest Total Quality score of all mainstream brands is an achievement to celebrate. Moreover, the Soul captured the best score in the small multi-function car segment for the second year in a row.
“Kia has always embraced its challenger spirit with products that disrupt their segment by offering head-turning design elements, premium features and cutting-edge technology, all at an outstanding value,” said Michael Sprague, executive vice president of sales and marketing, KMA. “The results of Strategic Vision’s Total Quality Index Study are tangible evidence of the progress Kia has made through our long-term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers.”
We appreciate when car experts talk about Kia's special features and design highlights, but the Total Quality awards are special because they're influenced by real car buyers themselves. Strategic Vision surveyed more than 38,000 new car owners to measure reliability, vehicle problems, driving excitement and other emotional measures involved in the ownership experience.