Sometimes you *can* improve on perfection.
The funky, fun-to-drive 2014 Kia Soul recently earned the J.D. Power Automotive Performance, Execution and Layout (APEAL) award for the third straight year in the Compact Multi-Purpose Vehicle segment. That's significant, especially since the 2014 Soul is a complete overhaul and is coming off its best-ever first-half sales performance in company history.
The J.D. Power APEAL study measures new-vehicle owners’ overall satisfaction with their vehicles in the first 90 days of ownership, and results are divided into the following categories: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility and fuel economy.
“Since launching in 2009, the Soul has earned a devoted following thanks to its unique blend of attitude, style, technology and value,” said Michael Sprague, executive vice president of sales and marketing for Kia Motors America. “Now in its second iteration, the iconic Soul remains true to its roots while adding refinement both inside and out. Taking top honors in its segment for the third year in a row in the J.D. Power APEAL study is further verification that the Soul just keeps getting better.”
The 2014 Soul sold a record 74,999 units in the first half of 2014.