Tuesday, December 23, 2014

NBA’s Blake Griffin stars in new multi-platform campaign for 2015 Kia Optima

NBA all-star Blake Griffin continues to showcase his comedic talents in an all-new advertisement campaign for the 2015 Kia Optima — available at Jim Butler Kia, the St. Louis Kia Superstore.

Griffin enters his fourth campaign for Kia as a global brand ambassador. His deadpan delivery and comedic skills take center stage — other than maybe the 2015 Optima — in a series of three 60 and 30-second commercials, the first to air on Christmas Day during NBA coverage. In the latest batch of ads, Griffin headlines as the lead actor in big-budget action movies spanning ancient Rome, the Old West and an aircraft carrier.

Griffin improvises the script of each movie and ditches the scripted method of transportation for a brand new Kia Optima. The commercials will air on TV, the Internet and through various social media elements. The first 60-second spot entitled “The Showdown” can be viewed on YouTube. The other commercials will air on television during the NBA season.

After Griffin won the Sprite Slam Dunk Competition in 2011 by jumping over a Kia Optima, Griffin helped to grow the brand by starring in a variety of commercials from a time-traveling Optima to a member of a crime-fighting duo with funnyman Jack McBrayer last season.

The Optima is Kia’s No. 1 selling model in the United States, and it’s available at the St. Louis Kia Superstore, Jim Butler Kia of Chesterfield Valley. The 2015 Optima is powered by a 2.4-liter, gasoline direct injection (GDI) 4-cylinder engine or an available 2.0-L turbo GDI engine as well as a 2.4-L hybrid powertrain. Unique 18-inch chrome wheels, premium Nappa leather-trimmed seats and LED fog lights don the SXL trim.

Look for the Blake Griffin Kia Optima ads this Christmas or online now and learn more about the 2015 Kia Optima by calling the Jim Butler Kia sales team at 888-392-6606, or if you’re in the Chesterfield Valley area, stop on by at 722 Long Road Crossing.