Monday, January 25, 2016

Go Behind the Scenes of KIA’s Super Bowl 50 Commercial

Christopher Walken lends talents for next-generation 2016 KIA Optima third-quarter commercial

Last year, KIA raised a few eyebrows with their 2016 Sorento commercial during Super Bowl XLIX. Actor Pierce Brosnan starred alongside one of KIA’s most popular CUVs in a memorable commercial. For the biggest big game yet, KIA is pulling out the celebrity stops once again, this time with an actor who is as recognized as his often impersonated voice.

KIA has been gracious even to divulge a couple of photos for a behind-the-scenes look at their Super Bowl 50 commercial. KIA’s commercial is slated to air during the third quarter of Super Bowl 50. The notably celebrity this year: Christopher Walken.

Yes, Walken is taking a break from being Blue Oyster Cult’s producer to star in KIA’s latest Super Bowl commercial with the next-generation KIA Optima. Walken will also be joined by another co-star — a colorful sock seen in one of KIA’s spoiler photos.

The 60-second ad will be split into two 30-second spots produced by KIA Motors America’s (KMA) ad agency David & Goliath, the same firm responsible for the Blake Griffin ads. The commercial aims to showcase the Optima as a distinct alternative for drivers wanting to stand out from the rest of the crowd.

Michael Sprague, COO & EVP of Kia Motors America. "Kia is a recognized industry leader in styling and quality and, like the all-new Optima, these new ads stand out from the competition with the assistance of someone who knows a thing or two about being distinctive,” Michael Sprague, KMA’s COO and executive vice president, said.

Walken is certainly an actor that stands out from the crowd. This sets up the Super Bowl 50 commercial to be a comedic one which historically registers better with audiences during America’s big game. Be on the lookout for Walken and the 2016 Optima on Sunday, Feb. 7.

In the meantime, you can always check out the 2016 Optima in-person at Jim Butler KIA, a St. Louis KIA dealer located in Chesterfield Valley. As a St. Louis KIA dealer, we offer you the opportunity to experience the distinction that the new Optima can offer. To schedule a test drive, contact Jim Butler KIA online or give us a call at 636-256-9600!

Shop new 2016 KIA Optimas