Thursday, August 1, 2013

KIA Gets Top Ratings in J.D. Power APEAL Study

In a recent study conducted by J.D. Power, three vehicles at Jim Butler KIA received high ratings for a second consecutive year. The J.D. Power 2013 Automotive Performance, Executive and Layout (APEAL) Study focused on the importance of technology. Jim Butler is proud to have these vehicles on the lot in St. Louis!

The 2013 KIA Optima, Rio, and Soul at Jim Butler KIA all ranked at the top of their segments in the APEAL Study. In the “Compact Multi-Purpose Vehicle (MVP)” category, the 2013 KIA Soul received the highest ratings. Both the KIA Optima and Rio came in second in the “Midsize” and “Sub-Compact” vehicle categories.

Ratings were based on over 83,000 new vehicle buyers’ satisfaction of design, performance, comfort, features and style. The purchasers were  surveyed after the first 90 days of owning the vehicle of this year.

Come check out the 2013 KIA Optima, Rio, and Soul at Jim Butler KIA and schedule a test drive today!