Friday, June 19, 2015

KIA Emerges with Best Finish Ever in J.D. Power Initial Quality Study for 2015

KIA earns spot as best non-premium brand in study as each KIA vehicle improves

As KIA continues to offer quality vehicles to consumers, every current KIA model at Jim Butler KIA in Chesterfield Valley saw an improvement in the 2015 J.D. Power Initial Quality Study (IQS). To top it off, KIA placed second overall and was the highest ranked non-premium make for 2015.

In fact, two vehicles cracked the Top 10 which are the Cadenza and Soul. Other KIA vehicles placing third or better in their respective segments were the Rio, Optima, Sportage, Sedona and Sorento.

In regards to the Sedona, it’s been a habit of redesigned vehicles to take a hit in their first year of redesign in the J.D. Power study — this wasn’t the case with KIA’s minivan.

J.D. Power’s IQS consists of data and surveys from more than 85,000 owners of new 2015 vehicles throughout the first 90 days of purchase. A 233-question study and survey gives manufacturers the critical information they need to improve their vehicles.

KIA “getting it right”

KIA’s sales have more than doubled this decade, and that’s thanks in part to the improving quality and technology of KIA’s vehicles. The labor and passion put into each new KIA, from the versatile Soul to the popular and stylish Optima, is recognized with this latest accolade.

“One of the biggest areas they improved was the audio, communication, entertainment and [navigation], which everyone is struggling with,” Renee Stephens, J.D. Power’s vice president of U.S. Automotive quality, said. “They’re getting it right.”

The ranking is determined by number of problems per 100 vehicles, and KIA found itself placed firmly above such brands as Hyundai, BMW, Lexus, Buick and Mercedes-Benz.

We could go on for days about the Cadenza’s luxurious feel, the Sedona’s top-shelf offerings or the Sorento’s capability, but the best way to learn about the quality of KIA vehicles is to stop by for a test drive and experience first-hand what everyone else is loving about KIA.

To learn more about the quality KIA vehicles, call Jim Butler KIA today at 636-256-9600 or contact us online. As your St. Louis KIA dealer, we invite you to check out our KIAs in-person at our Chesterfield dealership. If you’re in the St. Louis, Chesterfield Valley, Creve Coeur or Maryland Heights area, stop by our lot at 722 Long Road Crossing in Chesterfield. Here at Jim Butler KIA, you can make your new vehicle purchase with confidence. We are located in Chesterfield, MO, and serve as your St. Louis, Chesterfield Valley, Creve Coeur and Maryland Heights KIA dealer.

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