Monday, August 15, 2016

KIA Motors Experiences All-Time Sales High In Certified Pre-Owned Segment

Just this past June, KIA Motors was recognized by J.D. Power as the highest scoring nameplate of all 33 makes in the U.S. in the 2016 Initial Quality Study and in July, the company saw record-setting new-vehicle sales. This success has now been carried to pre-owned vehicles, as KIA Motors has experienced an all-time sales high in the Certified Pre-Owned segment over the summer of 2016.

Following an all-time high in June, a retail sales report by Autodata shows that Kia held a market share of three percent in Certified Pre-Owned sales in July- making this their second-strongest month in CPO sales ever. It is predicted that this trend isn’t slowing down either- in 2015, about 2.6 million CPO vehicles (across all brands) were sold and many are expecting these sales to hit nearly four million by the end of the decade.

Michelle Krebs, a senior analyst at AutoTrader stated “With household budgets squeezed, CPO vehicles represent a great opportunity for consumers, especially Kia customers who place such emphasis on affordability and value.”

To be considered as a Certified Pre-Owned, KMA requires the vehicle to be five years or newer with less than 60,000 miles. Additionally, the vehicle must pass a 150-point Quality Assurance inspection by a certified Kia technician.

Check out Kia pre-owned vehicles for yourself on our website or stop in and see us at Jim Butler Kia in St. Louis, MO!