Friday, June 17, 2016

Strategic Vision Names KIA Motors “Highest Quality Brand Under $26,000”

KIA Motors has won yet another award; Strategic Vision recently named KIA the “Highest Quality Brand Under $26,000” (in a tie) in their Total Quality Impact study, which surveys over 39,000 people. This study is considered to be the automotive industry’s most complete measure of the quality of a new vehicle, according to the consultancy’s website. 

The KIA Sorento and Sedona specifically achieved the highest scores of the study. Specifically the Sorento was praised for its value and interior design, which we at Jim Butler KIA can attribute to the 2016 Sorento being a top seller in the St. Louis Area. The Sedona was praised for its features, craftsmanship, and performance which had dramatically increased with the recent redesign.  Orth Hendrick, the vice president of product planning at KIA Motors America commented on this victory, saying “the Sorento and Sedona are prime examples of KIA’s commitment to surpassing consumers’ expectations in everything we do.” We look to see more and more St. Louis car buyers shopping for a new KIA as our award winning lineup keeps growing. 

Jim Butler KIA is proud to provide quality cars at an affordable price. Hurry in to Jim Butler KIA today to test drive one of our award-winning vehicles for yourself!