KIA Motors was recently recognized by J.D Power as the highest scoring nameplate in its annual Initial Quality Study (IQS). All 33 makes in the U.S. are evaluated in this study, so needless to say, it was a huge feat for KIA. This marks the first time in 27 years that a non-premium brand has topped the rankings. These IQS rankings are determined by the owners of vehicles, who evaluate the driving experience, engine and transmission performance, and a range of quality-related problems that may occur within the first 90 days of ownership.
Contributing to KIA’s success is the segment-leading performances from the Sportage and Soul. Additionally, the Forte, Rio, and Sorento all ranked in the top three of their respective categories. KIA’s sales in the U.S. have grown consistently over the last four years, as have their performance in the J.D. Power’s Initial Quality Study. In 2013, they made it to the the overall top 10, placing second in the industry and led all non-premium makes in IQS in 2015.
Michael Sprague, chief operating officer and EVP, KIA Motors America states, “Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation. As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”
Visit us at Jim Butler KIA in St. Louis, Missouri to test out the KIA Sportage, Soul, Forte, Rio, or Sorento for yourself!
Source: KIA Media
