Friday, July 28, 2017

Bestowing Teens with Behind-The-Wheel Knowledge: B.R.A.K.E.S. Driving School Confirmed for St. Louis

Here at Jim Butler, we fully understand the excitement that every parent feels when they are finally ready to hand the keys over to their teenage driver. Higher insurance premiums, the hours of discussion for them to be cautious you have had with them, and information they have learned in school have all been mulled over. If you have already selected the perfect KIA model for your teen, you may be feeling nervous, in that there's an extra bit of information you want covered before the ignition switch is punched on the maiden voyage. Vehicle crashes are the main cause of deaths for 15-17 year-olds worldwide, and so the issue of safety is one that we don't take lightly.

To provide teens with the knowledge and training for the ultimate in responsibility behind the wheel, Jim Butler teamed up with KIA and the B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) Teen Pro-Active Driving School to bring a no-cost advanced driver training class to the St. Louis Metro. One of the reasons why we jumped at the chance is because completion of the program has resulted in a 64% reduction rate of collision for teen drivers during their first 3 crucial years behind the wheel.

If you or any of your acquaintances have a teen that will soon be behind the wheel, there is currently still enrollment open at All you need to get started is a permit or valid driver's license, a parent or guardian to participate, and a minimum of 30 hours previous driving experience. When you arrive, what you will be taught involves advanced behind-the-wheel training with KIA provided vehicles, by seasoned, professional driving instructors. Skid control, distracted driving awareness, panic stopping, drop-wheel recovery, and car control are all covered in detail. Distracted driving is what we have been seeing an alarming increase in, and so we are excited that this very necessary topic is being covered with B.R.A.K.E.S.

The training takes place on August 12 and 13, right at Gateway Motorsports park. Your avid teenager will love to get behind the wheel of a Soul, Cadenza or Rio for learning about the prime years of their driving experience. Worrying about the safety of a teen is something that can take up many of your precious hours, and the safety features that are available in KIA cars now are top-notch. The Optima alone earned a 5-Star Crash Safety Rating from the National Highway Traffic Safety Administration, and comes with comprehensive airbags. Featuring dual front, front-seat mounted side, and full-length side curtain airbags, there are also high-tech sensors that can detect the level of impact, and presence of a front passenger.

After your teen learns the ropes with the B.R.A.K.E.S. curriculum, features such as Electronic Brake-force Distribution (EBD) help deliver more consistent braking, and distribution and weight loads constantly change. Teens will also be able to take advantage of the Tire-Pressure Monitoring System, which continuously monitors the inflation pressure in all four tires, and provides an urgent warning when the pressure drops below a specified range. Together, we can all play an important roll in saving lives, and preparing teens for the hazards they will face on the road. Sign up for this event while there is still time, and allow yourself the peace of mind that comes with expert training!

Wednesday, July 26, 2017

The New Ad Spot for the KIA Soul: Turbocharged With Ace of Spades Goodness

For the past 8 years, commuters and other everyday folks in Missouri have enjoyed how the KIA Soul has embraced very innovative elements, and taken great strides to stand apart from the competition. Recently KIA thought that there should be a drastic improvement in the auto itself, and that it should also be made even more awesome to drive. Now supercharged, it is the proud owner of a 201-horsepower engine, and the latest ad campaign takes a peek at the lovable hamsters giving a very warm welcome to the newest Soul counterpart in "The Arrival."

This funny spot opens with a young nurse making her morning rounds in a maternity ward, when she comes across a furry and harried young hamster who is missing from the crib. The newborn bundle of cuteness utilizes a make-shift parachute to safely float to the street, where a new turbocharged Soul is waiting to whisk him away. The iconic song "Ace of Spades" is the soundtrack for the ad, conveying the high-paced luster of what speed can feel like: turbocharging gives consumers just one more powerful way to enjoy one of the most popular vehicles in the product line.

KIA's trademark hamsters have always done great at the job of standing out from the crowd, and were first seen during commercials 8 years ago. Iconic and lovable characters that help spread the brand's namesake, hamsters are a suitable pick to promote the KIA line's ease of use, great consumer reviews, and overall accessibility.

The 2017 Soul is available in 3 different trim levels. The Base has manual or automatic 6-speed transmission, Soul Plus has a 6-speed automatic, and the new 201-horsepower turbocharged Exclaim is the option on the higher end of the scale. Premium touch points, ultra-cool LED mood and music lighting, and a panoramic sunroof are some of the other offerings you can enjoy with the purchase of a new Soul For the 3rd year in a row, the Soul was the highest-ranked brand overall in initial quality for the 2nd year running.

Once you score a new Soul and are ready to check out some great things to see in the summer, we can always steer you in the right direction! For the days when the blazing sun makes the temps seem like an inferno, cool off indoors at the National Blues Museum. Dedicated to exclusively preserving the international story of the Blues and its impact on American culture, you can take a nice air-conditioned walk while checking out display after display of this amazing music genre. You're going to love getting there in a vehicle that is ranked high for safety, boasts a more-than-economical price, and is taking the auto world by storm: all of the possibilities St. Louis offers will be sensational from behind the wheel of a Soul.