KIA Tops Rankings in 2016 J.D. Power Study

KIA Motors was recently recognized by J.D Power as the highest scoring nameplate in its annual Initial Quality Study (IQS). All 33 makes in the U.S. are evaluated in this study, so needless to say, it was a huge feat for KIA. This marks the first time in 27 years that a non-premium brand has topped the rankings. 

These IQS rankings are determined by the owners of vehicles, who evaluate the driving experience, engine and transmission performance, and a range of quality-related problems that may occur within the first 90 days of ownership.

Contributing to KIA’s success is the segment-leading performances from the Sportage and Soul. Additionally, the Forte, Rio, and Sorento all ranked in the top three of their respective categories. KIA’s sales in the U.S. have grown consistently over the last four years, as have their performance in the J.D. Power’s Initial Quality Study. In 2013, they made it to the the overall top 10, placing second in the industry and led all non-premium makes in IQS in 2015.

Michael Sprague, chief operating officer and EVP, KIA Motors America states, “Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation. As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.” 
 
Visit us at Jim Butler KIA in St. Louis, Missouri to test out the KIA Sportage, Soul, Forte, Rio, or Sorento for yourself!

Source: KIA Media

2016 KIA Optima and Soul Drive Away with Two Great Awards

Both the 2016 KIA Optima midsize sedan and the the 2016 Soul hatchback have been named among the 10 Best Family Cars of 2016 by Parents magazine and Edmunds.com. KIA Motors America is one of just two brands that had two vehicles make the prestigious list.

Parents magazine and Edmunds.com create this annual list after evaluating a variety of factors, which include the quality of the ride, comfort and capacity, fuel efficiency, price and value, safety, and reliability. The Optima and Soul were designed with these qualities in mind, with the Optima earning the title of “Best Sedan” and the Soul being recognized as “Best Budget Vehicle”.

Dana Points, editor-in-chief of Parents magazine stated, “The Soul is a great starter model for young families, with surprising room at a base price of $15,900. Additionally, the redesigned Optima sedan is striking inside and out, with advanced technology, a smooth ride and better fuel economy than the previous car.” 

Customers at Jim Butler KIA enjoy the fuel economy of the Soul and its utility. As for the 2016 Optima, St. Louis drivers appreciate its spacious interior and available technology, in addition to its great safety features. 

Check out and test drive both of these awesome vehicles at Jim Butler KIA in St. Louis, MO! 

Source: KIA Media 

Strategic Vision Names KIA Motors “Highest Quality Brand Under $26,000”

KIA Motors has won yet another award; Strategic Vision recently named KIA the “Highest Quality Brand Under $26,000” (in a tie) in their Total Quality Impact study, which surveys over 39,000 people. This study is considered to be the automotive industry’s most complete measure of the quality of a new vehicle, according to the consultancy’s website. 

The KIA Sorento and Sedona specifically achieved the highest scores of the study. Specifically the Sorento was praised for its value and interior design, which we at Jim Butler KIA can attribute to the 2016 Sorento being a top seller in the St. Louis Area. The Sedona was praised for its features, craftsmanship, and performance which had dramatically increased with the recent redesign.  Orth Hendrick, the vice president of product planning at KIA Motors America commented on this victory, saying “the Sorento and Sedona are prime examples of KIA’s commitment to surpassing consumers’ expectations in everything we do.” We look to see more and more St. Louis car buyers shopping for a new KIA as our award winning lineup keeps growing. 

Jim Butler KIA is proud to provide quality cars at an affordable price. Hurry in to Jim Butler KIA today to test drive one of our award-winning vehicles for yourself!  

KIA Motors Ranks High at the AutoPacific Vehicle Satisfaction Awards

Jim Butler KIA is proud to announce that KIA Motors ranked first among all popular brands and fifth overall in the industry, beating luxury brands like Audi, BMW, Mercedes-Benz, and Porsche in the 2016 AutoPacific Vehicle Satisfaction Awards (VSA). The KIA Soul, Optima, and Sedona have also each been named the Most Satisfying Cars in their segments this year.

The Autoacific VSA’s nominate the most satisfying vehicles for sale based on roughly 65,000 surveys completed by owners of 2015 and 2016 vehicles. Orth Hendrick, vice president of product planning at KIA Motors explains that “AutoPacific’s Vehicle Satisfaction Awards have become an industry benchmark for measuring how satisfied owners are with their new vehicle…The Soul, Optima, and Sedona…represent just how far the KIA brand has come.” The AutoPacific VSA’s are of to help new-car buyers in making informed vehicle purchase decisions. Come into Jim Butler KIA today and try out one of these award-winning vehicles for yourself!