Kia Motors America took a big step into the tech world last week when they launched NiroBot, an interactive bot for Facebook Messenger which delivers fast and comprehensive information for the all-new 2017 Kia Niro.
Roughly 1 billion consumers use Messenger monthly and NiroBot provides great access to those interested in learning more about the vehicle. Kia is among the first automotive brands in the U.S. to utilize Facebook Messenger.
“The all new Niro is like nothing else on the road today, and kicking off our pre-launch strategy by breaking new ground with our bot for Messenger that will make the new car research process much easier and more efficient for shoppers,” stated Kimberley Gardiner, director of marketing, KMA. “The user friendly interface combines the experience of being in a showroom with the convenience and mobility today’s car buyers are looking for as most users interact with NiroBot at their own pace and focus on the specific areas that interest them most.”
Developed and implemented by Ansible, NiroBot has tons of features, like full-screen galleries, guided vehicle discovery, informative product specification menus and step-by-step tutorials. It even gives users the ability to schedule a test drive and connect to a live Kia representative at any time throughout the chat.
“Word of mouth remains the most influential, and coveted, form of brand communication. However, when launching a car and building awareness in a crowded marketplace it’s hard to achieve,” said Travis Johnson, global president of Ansible. “We created the NiroBot to be everywhere our customers are - in chat platforms - and allow them to have a natural conversation about the Niro enhanced throughout by multimedia such as videos, images, links and even the ability to register for a test drive.”
If you’re interested in learning more about the 2017 Kia Niro, give NiroBot a go by clicking here. Afterwards, be sure to stop in the showroom at Jim Butler Kia in St. Louis, MO to give the all-new Niro a test drive!
