During the last few years, the auto industry has definitely seen technology advancements that have moved faster than ever before. Social media has been at the forefront of many new technology advancements, and there is now AR technology for the Facebook Messenger Platform that goes so far as to allow users to virtually park the amazing Kia Stinger GT sports sedan right in their driveway. Kia lately announced that it will be among the first group of beta partners to use Augmented Reality for the Messenger Platform, which provides a more in-depth and immersive experience within Messenger.
Augmented Reality provides an experience that does an amazing job of drawing the driver in, and immerses you while you are getting the absolute best out of your new car. All of us here at Jim Butler Kia were just lamenting that movie throwbacks such as “Tron” were not even half as predictive as to what they could have been, as we are now living in a society where so much is ultimately controlled by smartphones and apps. Kia was the only automaker selected by Facebook to participate in the initial launch of AR for the Messenger Platform, following the great success of the Kia Bot for Messenger platform. Last November, the launch of “Kian” included the entire Kia lineup, and has tracked more than one million user messages.
It is also evident that the Kia Stinger is a one-of-a-kind benchmark within the brand's namesake, and was one of the anchoring factors that stoked the innovation finding other ways to bring the car to the public. Successfully providing today's car buyers with an extended means of interaction on the social platforms that are most popular, the addition of AR provides the ability to produce a completely accurate 3D rendering of the Stinger GT in their choice of color wherever the end user sees fit. Consumers can share these images during group or one-one-one conversations within Messenger, add as images and films to their unique stories, or save to their phones to use as profile pics and share with contacts.
Drivers from all over the globe were already excited about getting up close and personal with the Stinger, after being educated at “Stinger Salons” in various shopping areas nationwide, and gleaning jaw-dropping stats about its Nurburgring lap time. The platform overall is built on artificial intelligence, as well as machine learning-powered engagement platforms, that deliver an engaging experience for inquisitive visitors to Kia's social media pages. It allows shoppers to research pricing, estimate their monthly payment, dig deep into special offers, view photos, compare competing models, and search vehicle inventory thoroughly. If you have heard what an awesome and sleek sedan the Stinger is, but have not yet experienced a drive for yourself, come visit us at Jim Butler of St Louis soon, and see how the 2018's many forks in the road will make for a fantastic journey!
