When a customer is reviewing reasons to purchase a vehicle that will be perfect for them and their family in the long run, many people don't realize that the “short run” within the first 90 days of ownership is also so very important! During the first three months that a car is driven, this is when the true initial attachment to the vehicle is made, and longstanding opinions regarding recommending the purchase to others are solidified. Just last week, it was made evident once again that Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands in the United States.
After ranking the highest in the entire industry in 2016 and 2017, Kia's reported problem levels are still unchanged, deeming us once again as situated in the top mass-market automaker spot. The Sorento SUV and Rio subcompact models were both at the top of their respective segments, and the Optima, Sportage, and Sedona placed second in their respective segments. Every single car that Kia builds is a symbol of world-class quality and craftsmanship, and every employee here at Jim Butler Kia is proud of the progression and focus on performance the brand has displayed as of late.
The report came to its conclusion by analyzing responses from 75,712 respondents, using 240 different vehicle models across 26 segments. Qualities evaluated were driving experience, the performance of transmission and engine, and a large range of various quality issues as they were reported by knowledgeable vehicle owners. There is nothing quite as frustrating as signing a lease or outright purchase, getting used to the daily drive in a new vehicle, and all of a sudden encountering car trouble. Knowing this full well, our brand takes great pride in being the top contender for the quality study, a measure of how much true satisfaction can stem from Kia ownership.
We invite you to heat things up this summer with a visit to us to check out great vehicles such as the Rio: testers from Car and Driver were greatly pleased with its performance on the brick-paved streets of Baltimore's Fells Point neighborhood, and very quiet performance during highway travel. Customer after customer has been won over by the budget-minded output of Kia in general: we are known to be a brand that takes into consideration the economics of the time, and offering the absolute best in auto quality for a sensible price.
Cars.com heaped on the praise for our beloved Kia Sportage, claiming heaps of love for its performance with turbocharged engine, accurate steering, and incredibly comfortable backseat. Ergonomics, safety, and reliability are great reasons to fall in love with a car, and Kia is happy to once again roll off the lot with killer qualities highlighted in each and every single model!
