Wednesday, December 18, 2019

Kia Optima Could Likely Adopt K5 Namesake in the U.S.


Design sketches that previewed the updated Optima's look were spotted all over the web during November and October, but the brand-new Optima won't be officially released until 2020. As all of us here on sales and service staff at Jim Butler Kia of St Louis were surfing the web to find the latest news about new releases, we came across this piece from Motor1.com that poses an interesting question: there may be a chance that it may not be called the Optima after all. Officials from Korea have claimed that the company is dropping the Optima nameplate, as reported in TheKoreanCarblog.

In the Optima's place, Kia may use the K5 nameplate worldwide for this savvy and sensational sedan. It was learned recently that the company filed was granted a trademark for the “K5” term in the United States 7 years ago, and refiled for the same trademark this fall. The U.S. Patent and Tradmark Office granted the company the wordmark in November. Just this past week, the company filed a trademark in Korea for a stylized new logo with red or black text similar to what is found on the Imagine by Kia concept.

What is a bit more solidly known about the upcoming Optima/K5 is that it does officially go on sale in the South Korean market this month, and we would expect early 2020 to be the time to  see it in the States. Engine options should be similar to what is found on the Sonata: Hyundai's product incorporates either the 2.5-liter engine that cranks out 191 horsepower and 181 lb-ft of torque or the more powerful turbocharged 1.6-liter engine, putting out 180 horsepower and 195 lb-ft of torque.
As we say on our official website regarding this car: “So Much Yes”. It will be a car that fully allows the driver to experience perfect performance levels, and was engineered for prime efficiency from day one. Available heated and ventilated front seats add even more comfort, and the optional two-tone black and red leather interior for the SX adds a vibe of ultra-modern swank while still evoking practicality. The front styling will feature the signature tiger-nose grille, and available LED headlights that deliver a dazzling style as well as futuristic-feeling illumination option.
Don't forget to check out the available gloss-black rear spoiler, mirrors, and sport side sills with black accent trim, plus 18-inch gloss black alloy wheels that cloak the Optima in individuality. Advanced High Strength Steel greatly increases the rigidity of the body,  while hot – stamping of components in 16 key stress points works overtime to boost body structure for a ride with less noise.