Sometimes you *can* improve on perfection.
The funky, fun-to-drive 2014 Kia Soul recently earned the J.D.
Power Automotive Performance, Execution and Layout (APEAL) award for the third
straight year in the Compact Multi-Purpose Vehicle segment. That's significant,
especially since the 2014 Soul is a complete overhaul and is coming off its
best-ever first-half sales performance in company history.
The J.D. Power APEAL study measures new-vehicle owners’ overall
satisfaction with their vehicles in the first 90 days of ownership, and results
are divided into the following categories: exterior, interior, storage, audio,
seats, heating and ventilation, driving dynamics, powertrain, visibility and
fuel economy.
“Since launching in 2009, the Soul has earned a devoted
following thanks to its unique blend of attitude, style, technology and value,”
said Michael Sprague, executive vice president of sales and marketing for Kia
Motors America. “Now in its second iteration, the iconic Soul remains true to
its roots while adding refinement both inside and out. Taking top honors in its
segment for the third year in a row in the J.D. Power APEAL study is further
verification that the Soul just keeps getting better.”
The 2014 Soul sold a record 74,999 units in the first half of
2014.
