The Telluride SUV has enjoyed its clout as our brand’s most awarded vehicle ever here at Jim Butler Kia of Saint Louis. Its reign of popularity continues with it as the brightly shining star of a new creative campaign that made its debut last week! During the exciting live broadcast of the 74th Emmy Awards on NBC, it was made official that the 2023 Telluride will now include a brand-new X-Pro Model, built specifically for conquering demanding adventures far off the beaten path.
The Telluride was Kia’s excellent opportunity to take the brand to a very exciting and successful new status and show everyone just how durable and capable the X-Pro will be. Boasting the valuable ability to adapt to a wide variety of terrain situations, the Telluride will provide an amazing drive quality for all genres of driver lifestyle, and adaptability to a variety of demanding situations. We were proud to make a return as the official sponsor of the Television Academy and the 74th EMMY Awards for the third consecutive year, eagerly standing by with several video spots that depict the versatility of this incoming SUV.
These spots were ingeniously created by David And Goliath, Kia’s award-winning creative agency at the fitting location near Imogen Pass at Telluride, Colorado. Performing at peak capacity while braving an elevation of 13,114 feet, the spot follows an excited couple as they embark with the X-Pro up a winding path on the side of a treacherous mountain. As they come up on a clearing, they come to a stop where painters are working on a rendition of the actual sky itself, then lament to each other that the Telluride is so capable that they mistakenly “went too high”.
In addition to this entertaining spot, the Telluride X-Pro is going to be featured as part of a quirky new in-show installment that will highlight the effectiveness of using one scenario with different actors engaging in completely different approaches to the topic. New for the 2023 model is updated front and rear bumpers, an updated grille, redesigned vertical LED headlights, and new wheel designs for each trim level. You’ll be boosting your drive-time productivity and location scouting with the 12.3-inch curved navigation, gauge-cluster displays, and a larger head-up display.
The Motor Trend team claimed that the current-year Telluride is “through and through a premium product, providing high levels of quality, style, features, and refinement minus the premium price tag”. The 3.8-liter naturally aspirated V6 is still on deck for the 2023 model, cranking out 291 horsepower and 262 lb-ft of torque, while paired to the 8-speed automatic. The 2022 Telluride was awarded the five-star overall safety rating from the NHTSA, and you’ll also be enjoying the convenience of the available hands-free liftgate. You can also pick from the dazzling new paint choices in the form of Midnight Lake Blue, Dawning Red, and Jungle Wood Green.
